The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Spectacle of the Real Agency: BUCK / New York Client: Hulk Limbo, Inc. Category: Craft / Animation - Single or Series
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series
Google Duo - Iconic Duos Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles Client: Google Category: Craft / Animation - Single or Series
The Purpose Agency: Havas / New York + Studio 6 / New York Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains Agency: Ogilvy & Mather / London Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans Agency: Vans / Cypress Client: Vans Category: Craft / Animation - Single or Series

2017 Design Gold Pencil

BUCK / New York

Hulk Limbo, Inc.

Spectacle of the Real

Craft / Animation - Single or Series

OS_DE17075G

2017 Design Silver Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft / Animation - Single or Series

OS_DE17076S

2017 Design Silver Pencil

Scholz & Friends / Berlin + Salon Alpin / Vienna

Montblanc

Discover the Magic of Craft

Craft / Animation - Single or Series

OS_DE17077S

2017 Design Merit Award

72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles

Google

Google Duo - Iconic Duos

Craft / Animation - Single or Series

OS_DE17273M

2017 Design Merit Award

Havas / New York + Studio 6 / New York

United States Digital Service

The Purpose

Craft / Animation - Single or Series

OS_DE17274M

2017 Design Merit Award

Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles

Lyft

June: Life is Better When You Share the Ride

Craft / Animation - Single or Series

OS_DE17275M

2017 Design Merit Award

Ogilvy & Mather / London

Unilever

Monster Stains

Craft / Animation - Single or Series

OS_DE17276M

2017 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Craft / Animation - Single or Series

OS_DE17277M

2017 Design Merit Award

Vans / Cypress

Vans

The Story of Vans

Craft / Animation - Single or Series

OS_DE17278M

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